Thursday, May 18, 2006

Worth two minutes of your day

Click here:

Here's the background on the commercial:

People that set up roomfuls of dominos to knock over have great patience. But how about this: a two minute Honda advertisement that doesn't use no computer graphics, digital tricks or fancy film editing. Everything you see
happened in real time ... exactly as you see it.

The film took 606 takes. Usually, on the first 605 takes, something very minor didn't work. The film crew and engineers would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, one would think they were ready to change professions.

The cost to film this ad ran six million dollars, took three months to complete (including full engineering of the sequence) and lasts two minutes.

Every time Honda airs the ad on British television, they're shelling out enough money to keep any one of us in clover for a lifetime.

However, this Honda Ad is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" because Honda doesn't paying a dime to have you watch this commercial on the Internet.

At the time of filming, there were only six hand-made Honda Accords in the world. To the horror of Honda engineers not working on this project, the filmmakers disassembled two of these priceless cars to make this film.

Everything you see in the film (aside from the walls, floor, ramp, and one complete Honda Accord) is parts from those two cars.

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation and commented on how realistic computer graphics have become.

When they found out the entire ad was real (i.e. no editing, computer generated graphics, or trick photography of any kind) the Honda execs were stunned! They had to watch it again and again to see how amazing their product and this commercial really were.

And how about those funky windshield wipers? On the European Honda Accords the windshield wipers have sensors designed to start working automatically as soon as the sensors detect water. (There's a cut off switch to use when entering a car wash).

1 comment:

Grandma B, Jr. said...

I can't believe it is real. You have been taken in by an urban legend. And I live near Purdue.